Stock brand Knorr has enlisted celebrity maître’d Fred Sirieix to promote its new red and white wine stock pots in its latest date night inspired campaign.
Set to go live on 2 October, the TV advert entitled ‘Give Your Date More with Knorr’ shows First Dates star Sirieix making an ordinary weeknight meal using the product as he rescues a couple’s spaghetti bolognaise dinner using the red wine stock pot to create a date-worthy dish.
Further investments includes out-of-home placements as well as social media across YouTube, Instagram, Facebook, TikTok and Pinterest.
The campaign will extend its reach throughout October, sending out over 130,000 stock cubes across Asda and Tesco alongside additional in-store hot sampling in Tesco and Sainsbury’s.
Meanwhile, Asda stores will see branded shelves featuring Sirieix’s imagery as well as a floor sticker to disrupt the stocks fixture.
The campaign draws on research revealing that 32% of Brits end up with a ‘boring’ dinner in the middle of the week.
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“As the number one stock brand, Knorr is driving category growth with its new red and white wine stock pots. Knorr red and white stock pots have their own unique place in the pantry, sitting alongside the wider Knorr range, as they inspire new meal ideas to make at home,” says Nutrition UK and Ireland marketing director Georgina Bradford.
“Give Your Date Night More with Knorr’ is all about adding flavour to our favourite dishes that we make at home, such as spaghetti bolognese, which is made 547 million times a year.”
“Now, our shoppers don’t need to open a bottle of wine to make this popular recipe. We are extremely excited to announce Knorr brand ambassador Fred Sirieix who we feel is the perfect match for this campaign.”
Sirieix added:“I’m thrilled to be the Knorr brand ambassador and show just how easy it is to create restaurant-quality flavour at home by adding a Knorr red wine stock pot.”
“Just like a great recipe, the right ingredients can spark an amazing connection, and the new Knorr wine stock pots are the perfect ingredient for a memorable dish that is worthy of a date night.”
