ITV has shared its latest promo for the new series of Big Brother, with guinea pigs at the mercy of the cameras in a miniature reconstruction of the iconic TV house.
Launching across ITV2 and ITVX and created by ITV Creative, the film shows the unlikely band of new housemates head into the house observed by Big Brother hosts AJ Odudu and Will Best.
The 90-second high drama spot shows the guinea pigs fighting over lettuce, taking to the Big Brother chair and testing out the water of the pool.
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It showcases the new lick of paint the iconic house has had ahead of the latest series, and the new logo which was unveiled in July.
Last year, the series – which describes itself as ‘The original social experiment’ – marked its return for 2023 with an eerily human out-of-home campaign which used photographed images of real eyes and the slogan ‘Big Brother Sees It All’.
