Membership organisation Chapter Zero has launched an awareness campaign with Mother, seeking to alter the narrative on net zero for business. 

Chapter Zero, which was set up in 2019 and whose partners include McKinsey and Deloitte, wants to equip and inspire non-executive directors to lead on climate from the boardroom. 

The new campaign, executed by creative company Mother, is working with non-exec directors and board chairs to embed climate-conscious thinking into business strategy.

Six full-page weekly print adverts will appear in the Financial Times, designed to inspire climate change action and challenge businesses to think differently.

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The campaign has been designed to tap into the premise that climate action is about active business transformation rather than compliance. 

Each part of the campaign will cover different aspects of the climate debate to encourage business leaders to help change the conversation in their boardroom and effect long-term change.

“Climate action is not just a moral argument; it’s a business one too,” said Vicky Moffatt, CEO of Chapter Zero.

“In this campaign, we’re urging business leaders to approach climate action as a business transformation opportunity. We are interested in having a conversation with business leaders about the business case for climate action.”