The News Movement is partnering with digital-out-of-home network Next-Gen Media to provide fun and accessible news updates to students as the term begins again.

The move will see content broadcast across Next-Gen Media’s college and university accommodation throughout September, October, November and December.

The content will cover news and cultural updates as well as provide a snapshot of the key stories and trends of the day.

It is the first time the News Movement has worked with a DOOH vendor in this way, forming a partnership which will allow the media company to build more robust omni-channel campaigns that allow its clients to help connect with Gen Z audiences across digital and social platforms.

“Gen Zers’ trust in big organisations, both media and government, is fading, and it’s too easy for misinformation to spread online – the recent riots are a poignant reminder of this,” said The News Movement chief commercial officer Lotte Jones.

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“That’s why taking news to the platforms and places where young people spend their time is crucial. We’re proud to work with Next-Gen Media to bring news content to millions of university students this autumn and help make trustworthy news a prominent part of the student experience,” he continued.

Next-Gen Media co-founder and partnerships director Andy Francksen said: “As part of our mission to inform, inspire and educate the next generation of young people – we are thrilled to announce our partnership with The News Movement.”

“As a dedicated Gen Z news broadcaster, it will provide relevant, insightful and engaging daily stories across our network to ensure every student is kept in the loop, no matter where they live or study.”