Rightmove is showing off its latest selection of properties to lust for, as it taps into self-belief and the power of a good story with a new multichannel autumn campaign.

Led by the team at Rightmove’s creative agency Neverland, the TV and OOH messaging builds on Rightmove’s recent announcement as headline sponsor of The Voice UK. 

Launching on Saturday 31 August at 8pm across ITV, ITV X and STV, the autumn campaign activity will kick off with an updated version of the brand’s ‘Dunk’ TV ad, which first ran last year for the launch of the brand’s new ‘Believe It’ platform.

The new version of the film will appear across several high-profile slots including coverage of the 2024 Paralympics and will run across major channels as well as video-on-demand and broadcast-video-on-demand.

“We started with the mantra of ‘Tell me you’re looking for a home, without telling me you’re looking for a home.’ Or in this case, even showing a home,” said Neverland joint executive creative director Rich McGrann.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing news sent straight to your inbox each morning

The out-of-home component of the campaign will kick off on the 9 September until early November, during what is anticipated to be a busy autumn for the sector.

Visuals feature an array of home searches from a seven-bed thatched cottage nestled in the woods and a townhouse on Baker Street with room to think – each being positioned with a playful take on classic stories and fairy-tales.

Rightmove chief marketing officer Matt Bushby said: “At Rightmove, we’re committed to giving everyone the belief that they can make their move this autumn.”

“This campaign allows us to showcase the diversity of homes on our platform across the UK—from the fantastical to the familiar. We’re not just telling stories about homes, we’re showing that Rightmove is the place to go where everyone can find the home for them.”