Out-of-home media owner Clear Channel is celebrating the 20th anniversary of its partnership with The Prince’s Trust through a nationwide outdoor campaign.
To spotlight the importance of the £20 million-worth of out-of-home media space donated to the charity by Clear Channel over the last two decades, this celebratory push brings back the highly-awarded ‘Class of Covid’ campaign.
Developed and conceived by creative agency The&Partnership (nowT&Pm), the ‘Class of Covid’ has gone on to form the cornerstone of The Prince’s Trust’s marketing as it perfectly encapsulates why youth charities are needed now more than ever.
“The Prince’s Trust has been Clear Channel’s longest standing charity partner and I’m so proud of what we have achieved over the past 20 years. Having been involved in the partnership since the very beginning, this is a very special milestone for me personally and the whole business,” Clear Channel UK managing director, Richard Bon said.
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“Using out-of-home as platform for good, our support has gone beyond donating media space at scale, with many of our colleagues getting involved hands-on over the years as well. The latest out-of-home campaign is just one of the many ways that we will continue to play our part in supporting the charity’s vital work with young people,” he added.
Highlighting the contextual relevance of the long-running partnership, the campaign will run across the media owner’s site through to the end of the year, including bus shelters and roadside billboards.
The Prince’s Trust head of brand and marketing partnerships, Lou Duffy added: “Over the past 20 years, our powerful partnership enabled us to raise awareness and inspire support to help transform young lives.
“We’re excited to launch our latest Out of Home campaign to mark two decades of impactful collaboration and are immensely grateful for Clear Channel’s continued support to help empower young people to reach their potential.”
