Fruit-infused sparkling drinks brand Dash has taken on soft drinks giant Coca-Cola with its latest stunt that saw the brand hide Dash cans inside Coca-Cola machines.
The video shows intrigued shoppers tasting the artificial sweetener-free drink before giving it a nod of approval.
Dash’s latest stunt comes after the drinks brand took its first swipe at the fizzy drinks giant in a clever out-of-home stunt which made an impact both on- and off-line.
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The advert, which appeared in Camden, London, took over what appeared to look suspiciously like a Coca-Cola billboard with the text: ‘Finally a drink to feel good about’ taking centre stage.
‘No sugar, no sweeteners, no worries’ it continued.
“Our recent stunts are more than just a rebellion against the status quo of the soft drinks industry – they are backed by our own customer data which shows 70% choose Dash as a replacement for less healthy drinks – a clear sign of the need to pop the bubble of artificial sweeteners and champion healthy alternatives,” said co-founder Jack Scott at the time.
The brand carried out a nationwide campaign earlier this summer which saw it take to large-format billboards and the tube, spreading its message about being a refreshing option.
This was also accompanied by a free sample drive.
