Global rap superstar Snoop Dogg is back on TV screens this week after gracing the Paris Olympics with his sizeable presence just over a week ago.

Continuing his partnership with outdoor lifestyle brand Solo Stove, Snoop Dogg has been brought in to head up the very aptly named ‘Blunt Marketing’ campaign – the US firm’s biggest to date.

Punting ‘bluntness’ at the heart of its strategy, the campaign revolves around a 30-second spot in which Snoop unabashedly states: “This is an ad for Solo Stove. You should buy a Solo Stove. I’m here because you’re more likely to buy this fire pit because I’m Snoop”.

“This campaign dares to cut through the smoke in a way that only Solo Stove can deliver. With Snoop Dogg bringing his inimitable style and charisma to this campaign, we are not just pushing boundaries—we are defining them,” Solo Brands CMO, Luana Bumachar said.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

“We brought Snoop back in an entirely new way with a deliberate nod to how brands engage influencers to promote their products. This isn’t just marketing, it’s blunt, direct, unapologetic and entertaining. And we’re confident in this approach because we know our products deliver every time.”

Developed in partnership with IPG-owned The Martin Agency, the clip also features hip-hop legend Warren G and will run across video, digital, social media, influencer, audio, search and retail.

Solo Stove president and Solo Brands chief growth officer, Mike McGoohan added: “Solo Stove aspires to be the most disruptive outdoor lifestyle brand in the industry, and we see significant growth opportunities ahead as we shift to become a more consumer-centric brand.

“Blunt Marketing’ is a bold campaign that not only propels our growth journey but also cements our position as a leading disruptor in the market.”