IPG-owned PR agency Golin has promoted Shouvik Prasanna Mukherjee to the role of executive vice president after an illustrious thirteen years in the business.
Previously leading on the development of innovations including the agency’s Executive Impact Matrix and its AI incubator Spark, Mukherjee will now be responsible for creating new products and solutions across the agency.
Mukherjee will continue in his current remit as the agency’s APAC’s chief creative officer, leading the agency’s Creative Intelligence Unit, comprised of data analytics pioneers and creative frontrunners.
Joining Golin in 2011, he has held creative leadership roles representing the entire APAC region and supporting clients like Allianz, Disney +, Harley Davidson, Hyatt, Magnum, Micron, McDonald’s, Porsche Asia Pacific and Uber.
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“Shouvik’s appointment in this role, based out of Asia, underlines Golin’s commitment to being a truly global agency, and I am confident that the advancements he will make on the global stage will be electrifying,” said Golin Asia Pacific president Darren Burns.
“Shouvik’s appointment in this role, based out of Asia, underlines Golin’s commitment to being a truly global agency, and I am confident that the advancements he will make on the global stage will be electrifying,” he continued.
In his new role, Mukherjee will report directly to Burns.
Speaking about his new role Mukherjee said: “I’m excited to bring the Asian perspective to Golin’s global portfolio and influence clients at scale.”
“Creating change that matters stems from being at the forefront of culture and creative disruption. In collaboration with my partners on Golin’s innovation council we are committed to delivering solutions that will shape the future of our client business.”
