High street optician Specsavers is continuing to raise awareness of its audiology offering with its latest ad highlighting that ‘background blah, blah’ of everyday noise can make ‘ok hearing’ not ok.
Developed and bought to life by Specsavers Creative, the 30-second spot shows people in a busy café with conversations turned into nothing but a buzz of background noise.
A voiceover cuts through he overwhelming soundscape to say: “If your hearing is ‘just ok’ all this background blah blah can sometimes make it not ok. That’s where we come in.”
The campaign runs across TV, out-of-home, print, press, radio and digital display work – all taking a similar approach to the TV spot.
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The light-hearted tone builds on the retailer’s recent campaign featuring Gyles Brandreth, who used commonly misheard phrases such as ‘nip it in the butt’ (instead of nip it in the bud) to highlight the impact poor hearing can have and encourage more people to get their hearing checked.
It also follows on from Specsavers and Golin agency’s Cannes Lions PR Grand Prix-winning campaign ‘Misheard’, which drew on the lyrics to Rick Astley’s commonly misheard ‘Never Gonna Give You Up’ in an effort to raise awareness of its hearing test offering.
The high street optician and audiology care provider has recently bolstered its in-house team with a slew of new hires and internal promotions as it ramps up its creative output (typically known for its sense of humour) to meet global business needs.
