Dentsu has returned to slight growth in Q2, according to its latest earnings results, with a 0.2% year-on-year uplift in organic revenue.
The global advertising group largely attributed this to its One Dentsu strategy which brings different elements of the company together under one unified global agreement.
Net revenue across EMEA increased by 13.9%, while APAC and Japan grew by 2.6% and 1.8% respectively. The American market was the only one to post a revenue decline, of 0.2%.
It comes after what was a tough start to the year, with a 3.7% drop in net revenue throughout the first three months.
The agency reaffirmed its previous full-year guidance of around 1% organic growth, with a 15% operating margin.
“The group has seen continued sequential quarterly improvement with momentum in our client pitch win rate,” said Dentsu Group president and global CEO Hiroshi Igarashi.
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“Over the last six months, we have made decisive progress in aligning our people, brand, and market presence to strengthen our Dentsu proposition. We have unlocked our collective power and potential by operating as One Dentsu, which is beginning to show a positive impact on performance.”
Igarashi also highlighted that the agency is accelerating delivery of integrated growth solutions by expanding the group’s capabilities and BX (business transformation) practice globally, a move which he said uses a “unique consulting approach” to support client growth and transformation.
“This expansion will support our differentiated positioning by offering solutions to our clients at the convergence of marketing, technology and consulting,” he added.
The latest results follow a number of changes for the agency as a slew of senior leadership have recently left the firm – including chief commercial officer Steven Ballinger, and managing director Kim Berkin.



