Non-profit organisation SheSays and out-of home media firm JC Decaux are calling on the advertising sector to create a more inclusive working environment for women with an out-of-home campaign entitled ‘Rework the Future’.

The month-long campaign will use 250 of JC Decaux’s OOH screens to display SheSays posters which resemble post-it notes with the tagline ‘The future is what you make it’.

The work includes incomplete sentences such as ‘The best bosses will be the ones who …’ or ‘If we …, we can smash the glass ceiling’.

In a nod to tasks in progress, it features a turned up corner encouraging employers to consider what an inclusive working environment might look like.

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The OOH is a call to action, encouraging adland to have its say by completing a questionnaire designed to highlight the changes needed to create a fair and inclusive working environment.

“I am proud that we are bringing SheSays’ important message to a national audience across our digital Out-of-Home screens,” said JDecaux UK head of social impact Chris Dooley.

“The JCDecaux Community Channel creates real value through the power of the public screen and aims to amplify Out-of-Home’s role as a force for good in the community.”

SheSays UK president Amy Dick added: “Our campaign is urging people to have their say to build a better future of work. We want people to feel empowered and see that the future is yet to be decided. There is a massive opportunity to shape it in a way that better reflects our needs.”

The 2023 AA All In Census found that 26% of respondents would consider leaving their company within the next 12 months due to a poor work / life balance, and two days in the office was the preferred hybrid working option.