Online real estate platform Rightmove has clinched a lucrative deal to become the headline sponsor of ITV’s primetime live music show The Voice.

Coming at the start of the traditionally busy autumn season, the deal has been made with a new series of the popular family entertainment show just around the corner.

The sponsorship will see the platform debut a new series of bespoke idents for the the show’s ad breaks, with The Voice’s ‘key themes’ of self-belief and confidence connect with Rightmove’s ‘Believe It’ brand platform – which aims to inspire everyone to make their ‘right move’.

“The Voice UK is one of ITV’s most loved programmes, and its core message of belief aligns perfectly with our mission at Rightmove, to give everyone the belief that they can make their move,” Rightmove CMO, Matt Bushby said.

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“This sponsorship offers us a unique opportunity to reach millions of viewers, reinforcing our leadership in the property market while inspiring confidence in people looking to move during the busy Autumn selling season.”

Developed by creative agency Neverland, the partnership will be visible across ITV1 and ITVX as well as social media and online. Media planning and buying was handled by Wavemaker UK.

Neverland managing director, Josh Harris added: “We can’t think of a more harmonious partnership to bring to life the power and optimism of ‘belief’ than Rightmove and The Voice.

“The sponsorship aligns perfectly with Rightmove’s ‘Believe It’ brand positioning which we launched in September 2023, inspiring people to make their move this autumn.”