Personal care brand Radox is going big with its latest omnichannel campaign, with ‘Feel Radox Ready’ set to be backed by a significant £7 million media spend.

Developed by London agency Adam&EveDDB, the creative will be anchored by a 30-second clip that celebrates the Great British love affair with a nice refreshing shower.

The films marks the Unilever-owned brand’s return to shower-focused advertising for the first time since 2021, showcasing its ‘mood-boosting’ fragrance range.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing news sent straight to your inbox each morning

“Fragrance is the number one consumer need in the shower gel category and this latest campaign builds on last year’s relaunch of the ‘mood boosting’ range which features new packaging and enhanced scents. The creative vibrantly captures the transformative effects of each fragrance on different moods, helping to engage with new and loyal customers, and encourage even more shoppers to experience Radox to recharge the body and mind,” Unilever general manager personal care UK and Ireland, Chris Barron said.

“We’re delighted to bring this fantastic new campaign for Radox shower gels to screens nationwide. It’s a great opportunity to reinforce the brand’s position in the market and reintroduce our ‘mood boosting’ range to consumers with something new and fun. The campaign aims to demonstrate how these products can make your everyday shower into a revitalising escape. Whether you need to feel relaxed, recharged or uplifted, there’s a Radox shower gel for everyone.”

Breaking this week, ‘Feel Radox Ready’ will run across TV, out-of-home, radio, in-store activations and social media, with further influencer activity set to support the lead creative.