The World Wildlife Fund puts a twist on the Olympics, in its latest spot which aims to highlight the impact of climate change on global landscapes.
It comes as the hottest day ever recorded was July 21 this year, with concerns raised about how this might impact athletes in the future.
Entitled ‘The Climate Games’, the 60-second film contrasts images of wildfires, floods and natural disasters, with the sound of stadium commentary discussing world records and sporting achievement.
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The 60-second spot, which was created by Try agency in Norway, will also be supported by a range of social media activity across WWF’s pages globally.
Meanwhile it has also showed on French television during the Olympics, with out-of-home spots visible. It also leveraged moments when sporting records were broken to allude to broken climate records.
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“From extreme weather events to unprecedented wildfires, climate records are being shattered everywhere on our planet. We need leaders to take action on the #ClimateCrisis”.
