Publicis London and Renault have offered up a  ‘Relationship Breakdown Cover’, in its latest creative endeavour which promises to end the “car-gument”.

Conceived by Publicis London and set to be rolled out nationwide, the campaign sees purchasers of Renault’s Scenic E-Tech offered 100%  “marital bliss” or their money back in a bold take on car insurance.

The car manufacturer is so confident of its top of the range sound system, comfort and space that it is guaranteeing money back to couples who purchased the car between 1 January 2024 and 31 December 2024 if they split before the end of the year.

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It comes after research by Renault found that over a fifth(21%) of Brits believe taking the wrong direction causes the most arguments between them and their partners in the car, followed by 20% who say it’s due to the way their partner drives.

The findings also showed that the top three features that help improve moods are comfortable seats, a great sound system and lots of space for everyone.

“We’ve all been there – from back seat drivers to getting lost, couples aren’t always in harmony in the car. This unique campaign proves just how confident Renault are in their Scenic model and its ability to bring joy to family life,” said Publicis London chief creative officer Noel Bunting.