French out-of-home giant JCDecaux has grown above expectations in the first half of 2024, according to its chairman, experiencing 13.4% organic growth year-on-year.

Generating £1.5 billion in revenue in the first six month of the year, the business certainly seems to be in a healthy position, hitting double-digit growth across all of its markets except North America (4.4%) and its native France (9.3%).

The company’s top performing market was the UK, where its saw growth of 29.8%, followed by Asia-Pacific (14.2%), and Europe, excluding the UK and France (13.2%).

In line with industry trends, JCDecaux saw significant continued growth in digital out-of-home, which grew by 27.8% to account for 36.8% of its revenue, compared 32.7% this time last year.

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We are confident that out-of-home (OOH) will continue to grow its market share in a fragmented media landscape with digital out-of-home (DOOH) being the fastest growing media segment.

“JCDecaux as the industry leader and the most digitised global OOH Media company is well positioned to benefit from this digital transformation,” JCDecaux chairman and co-CEO, Jean-Francois Decaux said.

In terms of mediums, the Paris-based firm saw healthy 18.8% growth across the transport sector, followed by 10.6% for street furniture and 10.4% for billboards.

Across 2024, JCDecaux expects to see around 10% of its growth to be driven by digital and the ‘positive impact’ of the 2024 Paris Olympic Games.