Heathrow is reminding its passengers that the journey is about a lot more than simply getting to the destination in its latest summer advertising campaign.

Developed by independent agency St Luke’s, ‘Heathrow Signs’ will be led by a 30-second hero film that playfully highlights the facilities that the airport has to offer, encouraging travellers to get the most of their time there.

The film will look to reflect familiar part of the flying experience, and will even showcase the innovative Heathrow Pod Parking service for Terminal 5 as well as its World Duty Free section and assistance vehicles.

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“With Heathrow, travellers don’t have to wait until they get to their destination before the holiday mood takes over, and with ‘The best trips start here’, St Luke’s has done a great job of bringing that to life, while highlighting our brilliant colleagues and airport services,” Heathrow Airport head of marketing and consumer engagement, Meenal Varsani said.

The hero clip is also set to be supported by a series of out-of-home executions designed by St Luke’s, as well as a suite of social media assets that highlights the numerous ways to travel to the airport, its retail offering and the benefits of using its app.

St Luke’s joint chief creative officer, Rich Denney added: “By enhancing the familiar Heathrow signage with emotional benefits unique to its passengers, our aim is to demonstrate that the best trips start at Heathrow in a distinct and memorable way.”