Creative agency group Ogilvy has named Daniel Fisher as the new global chief creative officer of its boutique network INGO. He will take up the role in September.

Fisher’s new remit will include responsibility for elevating INGO’s Stockholm, Hamburg and Zurich offices as the fledgling network looks to spread its wings. He will be based in the UK.

Having first joined Ogilvy in 2019, Fisher has worked has the agency’s global ECD for the past five years, overseeing work for a range of global brands within the Unilever portfolio, including Ponds, Hellmann’s and Dove.

“This is an exciting new chapter for INGO, and I can’t think of a better person than Dan to write it. Dan is a creative force whose track record speaks for itself, as proven by his phenomenal work for Dove amongst others,” Ogilvy EMEA CEO, Patou Nuytemans said.

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“His passion for pushing creative boundaries aligns perfectly with INGO’s DNA, and I’m confident that under his leadership, the agency will continue to achieve remarkable things.”

Prior to joining Ogilvy, Fisher had held senior creative roles at some of the UK’s top agencies including Leo Burnett, The&Partnership and Adam&EveDDB.

Fisher himself added: “When I first started at Ogilvy, I looked with envy at all the amazing work that was coming out of INGO and made it my mission to work with them whenever there was an opportunity. To now have the chance to lead them globally is a fantasy come true. I can’t wait to get started.”