Arsenal’s newest away kit has ignited a wave of inspiration for the Lynx team, leading them to announce an “accidental collaboration” after noticing the strip’s green, red, and white colours appeared a lot like a can of Lynx Africa.

Reacting quickly, Lynx launched a 40-second spot across Lynx’s social platforms announcing the release of their Arsenal away kit edition. The catch – it was exactly the same as the usual product.

The spot, which jokes about being “only available all the time and the same place as always”, draws on comments from Arsenal fans across socials spotting the link.

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Speaking about the move, Lola MullenLowe executive creative director Tomás Ostiglia said: “The fortune of having a brand that is part of British culture, combined with the luck of this multi million-quid coincidence, results in this amusing campaign where we ironically boast about having done absolutely nothing. Thank you, Arsenal Football Club!”

Unilever global brand director Caroline Gregory added that the coincidence was “too good to miss”.

“We simply had to get involved in the conversation in the way Axe [known as Lynx in the UK] knows how to, with a tongue in cheek approach that’s very much in line with the brand’s tone and personality”.

It comes after Unilever, which owns the popular deodorant brand, saw a surge in sales post pandemic as workers returned to the office post Covid.