The British Heart Foundation is urging Twitch streamers to join a lifesaving campaign that aims to get as many people educated in the vital skill of CPR as possible.

Created in partnership with London agency PHD, the work calls on streamers to use their platform to raise awareness of the skill, and how important it can be in saving lives.

The campaign itself is inspired by the worrying statistic that 12 under 35-year-olds lose their lives to sudden cardiac death across the UK every week.

“When the British Heart Foundation reached out, I jumped at the chance. Just two days after I did the RevivR CPR demonstration with the British Heart Foundation a viewer reached out to me, saying they had used that information to save their 2-year-old niece. To know that what we did, that something so simple had saved a life so quickly, was overwhelming,” Twitch streamer Preach said.

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Streamers can primarily help by using breaks in play to display links to RevivR and stats on cardiac arrest to inspire viewers to learn the life-saving skill.

BHF director of brand and acquisition, Damion Mower added: “We’re delighted to launch the next stage of our innovative and award-winning campaign with Twitch.

“By transforming your Twitch ‘be right back’ screen as a streamer, you can promote the BHF’s RevivR CPR tool and grow your channel at the same time. This campaign shows how the BHF is successfully forging partnerships across the digital world to drive our mission to save lives.”