Gala Bingo is offering punters the chance to meet key characters from The Chase, as it launches its first in-person PR activation in conjunction with the hit ITV show.

The event gives fans the opportunity to go head to head with a Chaser, in celebration of Gala’s long-standing sponsorship of the flagship ITV game show as it enters its eighth year.

The Gala Bingo x The Chase Quiz Night follows the recent launch of ‘The Chase Place’, an exclusive online hub on Gala Bingo’s site featuring a blockbuster “crack the code” competition, with entrants offered the chance to win prizes, including the opportunity to have The Chaser play on their quiz night.

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Taking place on Thursay 8 August, the consumer experience will be bookable via Eventbrite, offering entrants the chance to meet Anne Hegarty’s ‘The Governess’, Mark Labbett’s ‘The Beast’ and Jenny Ryan’s ‘The Vixen’.

The quiz show will put consumers to the test through rounds of popular questions taken from previous episodes of The Chase, ranging from general knowledge to history with an added bingo-themed picture round.

“After a long successful partnership with ITV and The Chase, we are thrilled to be able to bring the collaboration to life through an extra special in-person activation for one night only in Manchester, merging the world of bingo with The Chase for consumers to experience,” said Gala Bingo head of brand Sara Jolly.

“We know that fans of the game show and Gala Bingo alike are going to love it, and we can’t wait to see them being put to the test against The Chasers!”

ITV gaming global partnerships SVP Steve Watling added: “ITV’s partnership with Gala Bingo and The Chase has been a long running success story. We are excited to bring our partnership alive with this amazing quiz night featuring many of the show’s favourite Chasers. The Chase is on!”