Very is looking to make back-to-school shopping a ‘breeze’ for beleaguered parents this summer by spotlighting how it can take of any school supply needs.
Developed in partnership with creative agency The Gate, ‘Operation Back to School’ will be centred around a 30-second spot that sees a family of flamingos effortlessly navigate back-to-school challenges.
Directed by Paloma Baeza and produced by Nexus Studios, the campaign showcases how the retailer can be there for its customers at key family moments throughout the year.
“Our new ad encapsulates how, with the help of Very, our household heroes can effortlessly kit out their flock for one of the most important times of the year,” Very Group chief customer officer, Jessica Myers said.
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“Our back to school campaign sees the return of our flamingos, Kerry and Cherry, and sets a down to earth but energetic tone, which reflects the attitude of our customers.”
The hero work will be supported by a series of 20-second product ads as well a range of executions across video-on-demand, digital and social media.
The Gate managing director, Charlotte Wolfenden added: “The ”operation back to school’ campaign is all about showing how Very can make back-to-school shopping a fun and seamless experience, brought to life in an ever-pink and playful way by our feathery flamingo friends.”
