Barclays has created a world populated entirely by seven year-olds for ‘Make Money Work for You’, its latest ad that encourages adults to seek financial advice.
Developed by creative agency BBH, the film marks the latest work in the banking group’s Make Money Work for You brand platform, which focuses on helping people better manage their finances.
The 60-second clip files through a series of adult scenarios, such as walking the dogs, going to the office, or even arguing over splitting a bill at a restaurant – except all characters are played by young children.
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In one particularly poignant scene, we see a man celebrating his retirement party only to reveal that he has effectively no savings of pension to fall back on.
The campaign is informed by the insight that most people’s relationship with money is formed from the age of seven, with Barclays encouraging people to start a new one with them.
Directed by David Shane via O Positive, with art direction by Wil Maxey and copywriting by Elliot White, media planning and buying was handled by OMD.
