Allwyn, the National Lottery’s parent brand, has dropped an ode to the upcoming Paris 2024 Olympics in its first spot created by Leo Burnett UK.
Entitled ‘Paris 2024’ the 30 and 20 second spots are a collaboration between Leo Burnett UK and media agency Hearts & Science.
Featuring athletes from Team GB and ParalympicsGB, it shows a man heading in to a shop and shows moments from the Olympics and Paralympics before highlighting how ordinary people playing the National Lottery can help fund the athletes’ endeavours, as well as benefit the wider population.
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The campaign launches the new National Lottery brand promise of ‘Changing Lives Every Day’.
Earlier this year, Allwyn launched a new ‘Set for Life’ spot which was centred on highlighting its flagship game.
In February, the first National Lottery spot under new owner Allwyn entitled ‘Will you be next?’ debuted. It was created by VCCP, Allwyn’s other creative agency since the role is split 50:50 between both agencies.
