Channel 4 Sales has secured a partnership with eHarmony for UKTV and Warner Bros. Discovery tv channels, marking the broadcaster’s first partnership with the dating site.

Kicking off from 15 July, ‘Summertime Entertainment’ will see the online platform sponsor over 1,500 hours of content over the coming two months.

Delivering an average of three hours programming each day per channel across daytime and peak time hours, the sponsorship deal has been timed to land the day before the official launch of UKTV’s new master brand ‘U’.

The new partnership will see eHarmony-sponsored content reaching viewers of high-profile shows including ‘The Office’, ‘Gadget Man’ and ‘A Place In The Sun’.

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The move comes after Channel 4 Sales struck a deal in April for UKTV and WBD with Boots Opticians.

Channel 4 sponsorship and commercial partnerships leader Rupinder Downie said: “We’re bringing another high-profile name to UKTV and Warner Bros. Discovery, working with an industry leader like eHarmony for the first time.”

“With this partnership, we’re also continuing to build our Fast Forward strategy, enhancing our digital leadership and growing revenues for UKTV and Warner Bros. Discovery thanks to the alignment between their programming and our portfolio.”