DASH Water goes big with OOH campaign set to reach 10m people

Flavoured water brand DASH Water is hoping to reach as many as 10 million people with its largest out-of-campaign to date, set to run across the London Underground and large format screens in the city.

Famous for its use of ‘wonky’ or discarded fruits as a key component of its flavouring, DASH Water is no stranger to a disruptive out-of-home push, although this latest campaign is set to be rather more straightforward.

Centred around the campaign’s key strapline: ‘Finally, a drink to feel good about’, the creative will be supported by additional executions running via paid social, digital marketing and organic social.

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“We are so excited to see the launch of our biggest OOH campaign to date. The campaign is yet another step forward in our mission to educate consumers that you don’t need sweeteners or sugar to make a great-tasting drink,” DASH Water co-founder, Jack Scott said.

“We hope it serves as a reminder to commuters craving something cold and delicious this summer to quench their thirst, to choose a drink that not only tastes good, but also makes us proud of our choices.”

The campaign will be further amplified by a nationwide sampling push in which 150,000 of the brand’s cans will handed out across London, Bristol, Brighton and Manchester.

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