‘It’s Your election’: BBC Creative spot highlights purpose of election coverage

BBC Creative has shared a new spot entitled ‘It’s Your Election’ highlighting the broadcasters coverage ahead of the general election.

“It’s your bin”, “It’s your bill”, “It’s your shopping”,  the spot begins showing people going through the mundanity of their daily life.

Cutting through different locations from home to an underpass at night time and a community football game the spot highlights the different ways the election can impact people.

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Coverage of the election includes Question Time specials, in-depth analysis from BBC In Depth, fact-checking from BBC Verify, and election night coverage itself led by Clive Myrie and Laura Kuenssberg.

“If it’s important to you, it’s important to us. Our coverage will make sure your voice is heard. It’s your election” concludes the spot.

Other recent spots from the BBC Creative team have included a humorous take on Jurgen Klopp’s exit in February.

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