Fiona Bruce deepfake stars in spoof Question Time campaign


Climate campaigners at Climate Science Breakthrough have shared a spoof campaign featuring an AI audio voice clone of Fiona Bruce as a commentary on the lack of programming about the climate ahead of the General Election.

The deep fake iteration of Fiona Bruce urges viewers to email the BBC’s director general Tim Davie and call for an emergency episode of the show tackling climate change. Of course, the spoof spot did clearly assert as much beginning with a warning: “Warning: Imaginary Trailer”.

The proposed climate change special would replace Question Time’s usual audience with an audience of 100 climate scientists instead of the general public.

It follows on from yesterday night’s (20 June) Question Time special which saw Rishi Sunak and Kier Starmer battle it out together, and comes ahead of further episode featuring representatives of Reform UK and the Green Party, broadcast on 28 June.

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Polling conducted by Censuswide on behalf of climate science breakthrough found that three quarters (75%) of the public don’t believe governments are doing enough to tackle the climate crisis.

Climate Science Breakthrough launched a series of tongue-in-cheek viral videos in 2023, pairing renowned comedians such as Jo Brand, Nish Kumar, Kiri Pritchard McLean and Jonathan Pie.

It follows on from last night’s episode of Question Time (20 June) which saw Rishi Sunak and Kier Starmer butt heads, but the campaigners are calling for a greater focus on the issue ahead of upcoming programming Question Time programming featuring the leaders of Reform and The Green Party.


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