Watch: Škoda SUV interior enchants bee in new ‘Honey Love’ spot

Škoda is launching a new Kodiaq SUV as parts of its new ‘Honeyed Love’ campaign as the car brand launches its newest iteration of the product.

The 60-second hero spot created by FCB London sees bumble bees fly inside one of Škoda’s Kodiaq SUV and driven off on a family road trup, while its sweetheart follows on in a bid to stay together.

While the free-flying bumble bee does its best to keep up with the Kodiaq, it is instead transfixed by the space and is looking for ingenious ways to be reunited.

After a few mishaps, the bee lands on the comic of a boy who calmly leads it to the window and joins its loved one.

In addition to the TVC, FCB London has also created a series of digital assets and stills to build an integrated global campaign that will run across TV, cinema, digital, paid social and OOH to build an integrated global campaign.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing campaigns sent straight to your inbox each morning

The romance is dialled up further by the use of the Stevie Wonder soundtrack ‘For Once In My Life’ while the voiceover concludes with the line “Discover a new kind of space” highlighting the internal space of the car while reinforcing the brand’s commitment to exploration and adventure.

“Škoda is a very human brand, but rather than just use people and driving footage like every other global car ad, we wanted to tell a very human love story about two cute little bumble bees,” said FCB London chief creative officer Owen Lee.

“The combination of music by Stevie Wonder, shot by the supremely talented Nicolai Fuglsig and post by the magicians at 1920, makes for a fresh car commercial,” he continued.

Škoda head of global marketing Meredith Kelly said: “When you transform a car ad into a love story, you excite your audience. Love stories are never old-fashioned, it is always a genuine and smart way to connect with our consumers.”

Creative and CampaignsNewsVideo

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.