Canned water brand Liquid Death has recruited superhero ‘The Deep’ from Amazon Prime Video’s ‘The Boys’ TV series for an outrageous new advert.

The latest spot marks the brand’s second ‘failed’ collaboration with The Deep .

It previously ‘fired’ him from his role as chief sustainability associate after he publicly burned large of amounts of plastic rubbish recovered from a beach.

The ad shows the obnoxious hero once again landing himself in hot water after almost causing a young boy to choke on a glass of sugar during a classroom demonstration on the dangers of sugary drinks.

Drawing comparisons to the health risks associated with excessive sugar consumption, The Deep also proceeded to smoke several cigarettes, exposing the coughing children to second-hand smoke.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing campaigns sent straight to your inbox each morning

Unsurprisingly, the  that The Deep has once again seen his employment with Liquid Death terminated due to his inappropriate actions in the company of impressionable minds.

Liquid Death vice-president of creative Andy Pearson said: “The Deep’s team at Vought International recently convinced us to give him a second chance as a health and wellness ambassador for the brand. He had the idea to redeem himself by educating kids on the dangers of high-sugar sodas. And that he would do it in a controlled classroom environment.

“However, he then released this new video where he inadvertently exposes innocent children to cigarettes and second-hand smoke.

“Liquid Death would never condone handing out tobacco products to minors. And effective immediately, we have now terminated our relationship with The Deep for good.”

Until next time…