AEG Europe is searching for a naming rights partner for AEG Europe’s for a new world-class music venue in Olympia.
The 4,000 capacity venue in West London, Olympia forms the centrepiece of the £1.3bn redevelopment of the 14-acre Olympia estate, and will start booking artists and welcoming fans from around the world.
The partnerships team is also seeking a partner for the entertainment venue Hammersmith Apollo, with its current naming partnership with Eventim ending at the end of the year.
It will offer brands 444 million impressions each year, with the new naming rights partner set to benefit from a tailored package allowing them to be know, understood and loved by event audiences.
It comes as naming partners have received a 30% uplift in consideration, 29% uplift in favourability and a 35% uplift in NPS score after the first year according to a recent analysis from AEG Global.
Along with naming rights partners AEG partners is also seeking category partners who will be able to elevate the experience of those visiting the venue, and leave them with memories they never forget.
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“Since the pandemic, brands have been keen to get back in front of consumers, and build truly long-lasting relationships based on mutual benefits and trust,” said AEG global partnerships executive vice president Paul Samuels.
He continued: “Sponsored events are rated the preferred media channel among consumers, according to the 2023 Kantar Media Reactions survey, because unlike an advert that lasts just seconds, an event lasts hours, giving brands longer to engage with fans and – better still – enhance their experience.”
He added that the group has started working with more than 110 new partners in the past 12 months, adding that it is looking for ambitious brands who want to take on the naming rights to two world-class venues.
“In addition to the obvious perks of being a naming rights partner, wider activations can help to achieve a range of objectives, from increasing consideration and rewarding loyal customers, to meeting sustainability objectives,” he continued.
