Mochi-style ice cream brand Little Moons is returning to TV screens with a surreal new ad that imagines what would happen if our loved ones were made of ice cream.
Developed by creative agency Lucky Generals, the 30-second spot sees a woman relaxing on a sofa with her partner as she tucks in to a Little Moon mochi, before visualising him as a giant piece of life-sized ice cream.
Despite giving off minor cannibalistic vibes, the colourful clip perfectly encapsulates the brand’s quirky tone with the creative set to drive salience during the key summer period.
“Over the last three years Little Moons has had a stellar rise and become one of the biggest ice cream brands in the country, but the majority of Britons still aren’t familiar with us,” Little Moons marketing director, Ross Farquhar said.
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“This new campaign by Lucky Generals aims to put that right, introducing our delicious gelato wrapped in squidgy mochi dough in the most wonderful way.”
Directed by Magna Studios’ Arthur Studholme, the film builds on Little Moons’ ‘Ice cream from another world’ brand platform, targeting a core audience of affluent young women.
Lucky Generals creative directors Tom Prendergast and Joe Stamp added: “Making an ad about the layers in a product could easily become a little predictable.
“But when you’ve got an almost indescribably delicious product and a playful brand world to build from, it was a no-brainer for us to lean in, and take a big bite…”
