Famous cheddar brand Cathedral City is back on TV screens across the UK, with a new spot which takes viewers through the versatility of its cheese.

Live across social and TV through until July, the spot tempts audiences with a range of different iconic meals, from cheesy jacket potato, to a melting cheese toastie.

Supported by £2.5m of investment, it will be shown across ITV, Channel 4 and Sky, as well as digital services like ITVX and Amazon, as well as TikTok and Instagram.

It is expected to reach an estimated 15.4m viewers, and 83% of family households – considered to be a core audience for Cathedral City.

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It comes after its latest ad was a 20-second spot set to the tune of Gun’s and Roses.

“From ‘Oooze City’ to ‘Food Envy City’, the campaign will immerse audiences in the joy that Cathedral City cheese brings to our most popular meal occasions,” said Cathedral City senior brand manager Abbie Pollington.

“Think lunchtime jacket potatoes, toasties, and pasta bakes; cheese is the hero ingredient in so many hearty favourites throughout the day,” she continued.

“We hope that our campaign persuades audiences to choose Cathedral City, to elevate their meals.”