Global media advisor MediaSense has acquired PwC UK’s marketing and media owner team in a move that will see it enhance its scale, capabilities and client offering.

The acquisition will see over 50 people make the switch over to the advisory firm from PwC, including partner Sam Tomlinson who will join MediaSense’s management team as chief client officer.

Tomlinson will now report into chief executive officer Graham Brown while a spokesperson for the firm confirmed that Tomlinson’s appointment would be the only change made to MediaSense’s management team.

“This is an exciting development for MediaSense and an important step in our ambitious growth plans. The acquisition brings us a talented team with complementary skills, capabilities and experience, and an impressive portfolio of global clients,” Brown said.

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“Uniting these two leading businesses under the MediaSense brand will further cement our position as the world’s foremost media advisory business.”

This will mark MediaSense’s first major acquisition since private equity firm Apiary Capital took up a majority stake in the media outfit three years ago.

“We are very much looking forward to becoming part of MediaSense. Over a relatively short period they have become one of the preeminent and most respected operators in our field; we share the same values and have a common approach built to deliver exceptional service and value to our clients.”