The UK’s digital ad market grew by 11% in 2023, reaching a total value of £29.6 billion and far outpacing GDP growth of 0.1%.
Walking the walk: How purpose-driven marketing can be a force for good
Posterscope MD Tim Sapsford considers whether putting purpose on the media plan allows advertisers to go beyond talking about being purposeful.
Data: UK’s media market to reach £100 billion by 2027
The UK is expected to maintain its position as Europe’s leading entertainment and media (E&M) market, reaching £100 billion by 2027.
Digital ad spend grew 11% to £26.1bn in 2022 despite cost of living
IAB UK’s latest Digital Adspend report has found that the UK digital ad market maintained double-digit growth of 11% to £26.1 billion in 2022.
Morrisons acquires McColl’s agreeing to pay store’s £170m debts
Morrisons has beat EG Group to the punch by agreeing to acquire McColl’s and its 1,160 convenience stores, including 270 Morrisons daily stores.