M&C Saatchi and Ocean Outdoor have teamed together to point people to charities as part of The Big Help Out initiative.

The OOH campaign is appearing across The Loop networks in Manchester Birmingham and Edinburgh on selected large format screens.

Running across more than 300 screens, the move supports the country’s biggest ever volunteer programme, launched as part of the King’s Coronation weekend celebrations last year (8 May).

Additionally, On 6 June, Ocean Outdoor staff will take part in a day of volunteering with the Canal & River Trust. This will take place in the run up to World Ocean Day on 8 June.

Now an annual day of volunteering, the movement is overseen by the Together coalition which aims to build and connect communities.

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It comes after two thousand businesses, 35,000 charities and seven million people took part in last year’s iteration of the initiative.

“Thanks to Ocean Outdoor and M&C Saatchi, more people know that whether you have a little time or a lot, whether you want to replant woodlands or restock food banks, whether you want to volunteer in-person or online, you can lend a hand and make a difference,” said Together Coalition chief executive Jon Knight.

Ocean Outdoor chief executive Phil Hall continued: “From mental health and wellbeing, to improving your skills or bringing company values to life, the benefits of volunteering are multiple and proven.”

“I can think of no better use of Ocean’s network of screens to encourage as many of us as possible to lend a hand in our communities.”