Watch: Ocado ad reminds shoppers to ‘let summer come to you’

Online grocer Ocado has unveiled its latest summer brand campaign to remind shoppers of the ease of its service and range of items it sells in a customer-focused creative.

Devised by London-based agency St Luke’s, the campaign revolves around a 30-second spot that showcases the seamlessness of its grocery delivery platform, allowing users to ‘let summer come to them’.

Customers are reminded of their online grocery list as they go about their day – with someone doing dips in the park triggering another to add hummus and guacamole to his shopping list. Similarly, a mishap with a back garden tennis set sees ‘nuts’ being added to a list.

Planned by Hearts & Science, the campaign will break across some of TV’s biggest shows in order to maximise exposure, including Britain’s Got Talent, Gogglebox, The Piano and Red Eye across both broadcast and streaming.

“Summer is the key time of year for Ocado – it’s our moment in the sun, and we want to shine. This campaign brings to life the delicious, easy, breezy summer joy that Ocado delivers to our customers,” Ocado head of brand advertising, Sarah Emerson said.

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“It was a brilliant strategic and creative collaborative approach from beginning to end between our agency partners St Luke’s, Hearts and Science, ThreePipe as well as our internal studio, Eat Creative.

A series of out-of-home executions will also be produced to support the main creative, with high-footfall assets on display at locations such as Euston Motion, alongside a print campaign running in the Guardian, The Times, Metro and Evening Standard

St Luke’s joint CCO, Al Young added: “Summer is all about spontaneity and Ocado’s brilliant brief allowed us to push the campaign on – showing how effortless it is to have all foods and drinks that make summer special delivered to your door.”