Cuban spirits brand Bacardí has appointed former Kraft Heinz chief marketing officer Irina Rodina as its new senior vice-president for marketing strategy and operations.
She joins the world’s largest privately-owned spirits firm after close to two years heading up The Kraft Heinz Company’s northern European marketing operations, which includes brands such as Heinz Ketchup and HP Sauce.
Rodina will now be tasked with helping lead marketing across the group’s key brand Bacardí, as well as its sizeable portfolio which includes household names such as Martini, Grey Goose and Patrón.
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“I am thrilled to share that I have joined Bacardi as SVP Marketing Strategy and Operations. With iconic brands like Bacardí, Patron, Grey Goose, Martini, Bombay Sapphire, Dewer’s, St Germain, very special family-like entrepreneurial culture and a fearless ambition, I could not be more excited to join the team,” Rodina said in a LinkedIn post.
“Looking forward to collaborating with and supporting global, regional and local teams to do what they do best – create moments that matter.
Let’s do it!”
Reporting in to global chief marketing officer Ned Duggan, Rodina will join Bacardí effective immediately.
