Leo Burnett UK is launching ‘The Green Fund’, which will see it offer pro-bono services to all Earthshot Prize winners and finalists from this year onwards.

The move will see the creative agency partner with the prize’s winners and finalists to help develop their environmental solutions with strategic, creative and design support.

Launched in 2020 by Prince William and David Attenborough, the prize aims to help solve the planet’s biggest environmental challenges by offering financial and strategic support to the most inspiring and innovative ideas put forward to solve sustainability issues.

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“As champions of populist creativity, our ambition is to help sustainable behaviours go mainstream,” Leo Burnett UK chief strategy officer, Josh Bullmore said.

“We wanted to launch the Green Fund with a partner that has the greatest potential to make an impact on climate change and the urgent need to preserve the planet, and who better placed than the prestigious Earthshot Prize. We are beyond excited to start this important work.”

Each year, the Earthshot Prize offers £1 million-worth of funding to five winners drawn from more than 1,000 entrants. Ten other finalists will also receive tailored support from Earthshot Prize partners.