Online retailer Freemans has recruited TV’s Katherine Ryan for its latest spring campaign, promoting Flexi3, its first new customer credit offering in 13 years.
The new credit offering will help customers navigate the ongoing cost-of-living crisis by enabling them to either split payments over three months with no interest, or to spread the cost over a longer term. They can also choose to pay nothing for the first five weeks.
Devised by creative agency MullenLowe, the campaign is centred around a 30-second spot that illustrates the wide variety of items that customer can purchase at Freemans using Flexi3.
“Over the past few years, we have evolved the way we communicate our offer positioning ourselves as a vibrant digital department store, showcasing the very best of product, enticing new customers to shop with Freemans as our transformational journey continues at pace.,” Freemans chief customer officer, Richard Cristofoli said.
“Choice has always been an integral part and this has now been extended further to include newer more flexible ways to pay with the launch of Flexi3. We know that for many customers offering new alternative payment methods represents a key part of our value proposition. It’s why we have taken the decision to launch a brand-new credit offer”.
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Due to run for the next seven weeks, the Katherine Ryan-narrated TV creative will also be pushed out via all Freemans owned channels, as well as above the line, social media, and digital.
Freemans chief credit officer, Stuart Daniels added: “We’ve been chomping at the bit to evolve our credit offer as part of our digital transformation and Flexi3 does exactly that.
“We know that shoppers often find credit confusing, so we deliberately designed Flexi3, with a great deal of customer research, to be as straightforward and easy to understand – with the option to split payments over three months with no interest, as well as paying nothing for the first five weeks.”
He continued: “Credit, and accessible credit, will continue to be one of the cornerstones of our growth anchored around responsible lending and repayment with limits set at levels customers can afford”.
