Dutch milk drink brand Chocomel has launched a quirky new TV ad that celebrates unconventionality, backing the campaign with a hefty £5 m investment.
Building on the success of last year’s ‘Sharing Not Required’ TV campaign, this year’s effort is expected to reach 86% of UK audiences, running across TV, cinema, video-on-demand and other digital platforms.
The playful creative explores the different ways that people enjoy their Chocomel treat, from chilling in an outdoor bathtub, lying in a wheelbarrow after a busy day on the tools or even spinning around on an office chair propelled by a leafblower.
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“Chocomel has gone from strength to strength since launching in the UK back in 2019. It is now a £10.3m brand, growing 30% YOY Our ATL marketing spend in 2023 and 2024 combined has seen us invest over £15m in the category,” Chocomel UK brand manager, Jake Rylands said.
“The creative champions spontaneity and fun, building association with the Chocomel brand personality and creating cut through with consumers with a high visibility and long lasting 360 above-the-line campaign. We’ll reach 22 million shoppers from this latest wave of activity alone. ‘When Life Gives You Chocomel’, is all about celebrating individuality, the core of what Chocomel is about.”
Starring within the ad are a number of celebrity guests, including darts legend Raymond van Barneveld, viral meme personality ‘Hide the Pain Harold’ and narrator Darren Harriott, known for his role on Love Island: Aftersun.
