Darts star Luke Littler stars in his first ever advert since his rise to fame at the PDC World Darts Championship, for cereal brand Best cereal.
Created by After The Party Studios for the brand which is owned by YouTube pair The Sidemen, the campaign includes a tongue-in-cheek reference to being the best at what you do, with the seventeen-year-old darts star ,who is known for enjoying a feast, tucking into a bowl of cereal whilst throwing three bullseyes.
Set to go live from 6 March the campaign will also include nationwide OOH campaigns across London, Manchester, Birmingham, Liverpool and Sheffield.
In addition, it will be supported by digital media placements across university college campuses across the country, as well as in-store media.
View this post on Instagram
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
The Sidemen’s Joshua Bradley, who is known online as Zerkaa, said: “BEST is looking to bring everything the Sidemen is and does into the best possible breakfast product we can create. Directly supporting charities and providing a tasty product that is a healthier option for kids, and adults to enjoy on the daily.”
“The partnership with Magic Breakfasts is really important to all of The Sidemen as it means we will be helping kids who don’t always get a breakfast but would love to get the best start to their day. And having Luke Littler around in our ads is perfect, because he’s 100% the best at darts in our eyes, the man’s already a legend!”
The Sidemen manager Jordan Schwarzenberger said: “It’s brilliant to be working with the best cereal manufacturer in the UK, Mornflake, to make this project for The Sidemen, and to have secured such a strong distribution with Tesco at the start of this brand’s journey.”
