Animal rights group PETA has launched an eye-opening campaign video that aims to discourage the public from consuming pork by illustrating the brutal reality of pig farms.
Drawing inspiration from the ‘Cuphead’ video game and the ‘Ren & Stimpy’ cartoon, the work was developed by creative agency Grey London and directed by Biscuit Filmworks’ Jeff Low.
Claiming that the shockingly violent film will “change the way how [we] see bacon forever”, PETA says that most UK pork meat is factory-farmed and that the “vast majority” of pigs are made to live out “absolutely rotten lives.”
“PETA’s goal is to challenge the status quo and make people think, and the innovative team at Grey has achieved that with this shareable video,” PETA UK, Europe and Australia vice-president, Mimi Bekhechi said.
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“By pairing disturbing cartoon imagery with a catchy song, we believe the memorable spot will shift attitudes and remind people that every piece of bacon was once a thinking, feeling being who desperately wanted to live.”
The hero film will be supported by a series of out-of-home executions that play on the “This Little Piggy” nursery rhyme, as well as merchandise produced by the action group, including a calendar measured in pig years (which actually only last six months – a farmed pig’s reported life span according to PETA).
Low added: “One hundred years from now, people will not understand how we could have done what we do to these animals. I hope you ‘enjoy’ the cartoon we made.”
