Electronics brand TCL is leaning into the power of big brands as it signs Arsenal stars Bukayo Saka, Gabriel Jesus and Mohamed Elneny for its latest ad.
Featuring the tagline “Inspire greatness on and off the pitch”, the video centres on the players making the most of the new larger screens, highlighting the benefits of TCL’s XL collection.
Filmed in London, the TCL x Arsenal video focuses on the firm’s new super-size range, showing the football players watching and gaming on the TV while getting and waiting for haircuts.
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It starts with Arsenal right winger Saka saying “Bro that TV is seriously big”, with Gabriel Jesus replying “What does big even mean?“.
Saka replies “Big means faster bro”, with the commercial then showing the players listing other benefits of the brand’s new range.
The Arsenal ad spotlights TCL’s state of the art Quantum Dot technology, showcasing its cinematic viewing experience and its compatibility with gaming devices and following on from the launch of the brand’s new QD-mini LED TV earlier this month.
