Suicide prevention charity Campaign Against Living Miserably (CALM) has launched a hard-hitting series of social media ads illustrating the devastating impact that money worries can have on people’s mental health.
By partnering with price comparison site Moneysupermarket, CALM has created the ‘Money talks’ campaign in a bid to destigmatise conversations around finances.
The charity’s creative is inspired by research revealing that while around 80% of people are concerned about their finances, 75% haven’t opened about their worries to anyone else.
Directed by Great Guns’ Calum McDiarmid, the series revolves around three interviews in which public figures candidly discuss how money issues can more widely impact people’s live.
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“It’s such a simple yet effective exercise – just hearing people talk about it honestly makes you feel so much better,” McDiarmid said.
“An interesting side effect of these chats was that it was an incredibly cathartic and almost meditative experience. Both I and others on the set came away feeling quite rejuvenated and de-pressurised [regarding] our own finances.”
Participating in the series are journalist and podcaster Sam Delaney; content creator, podcaster and singer/songwriter Milena Sanchez; and social housing campaigner Kwajo Tweneboa.
CALM famously created another deeply impactful campaign in ‘the Last Photo’, which showcased the harrowing reality of suicide by displaying the last know photographs of people who had taken their own lives.
