High end audio brand Bang & Olufsen has renewed its partnership with the Ferrari formula 1 team for 2024 and 2025.
The brand will once again feature on Ferrari’s SF-24 Formula 1 car, with prominent logo placement and will continue to work closely with the team to build immersive sound experiences trackside and in Bang & Olufsen stores worldwide.
The audio specialist will also host a number of successful events, showcasing how the company’s portfolio of high end TVs and speakers deliver the most powerful and captivating off-track viewing experiences for formula 1 fans.
A range of special edition products will also be launched in order to further captivate clients.
Subscribe to Marketing Beat for FREE
Sign up here to get the latest marketing news sent straight to your inbox each morning
Bang & Olufsen CEO Kristian Teär said: “We have been delighted with our partnership so far and hope to elevate it even more this coming season. Like Ferrari, we have a proud history of world-class performance, innovation, and exceptional craftmanship.”
“In the past year, we have shown Ferrari brand lovers and the Formula 1community the immersive experiences our products can deliver, and I’m pleased we can continue working together to create even more magical moments”.
Chief revenue officer Lorenzo Giorgetti said: “With an excellent partner like Bang & Olufsen, we can continue to offer our guests at the Grands Prix a first-rate immersive experience. Like us, Bang & Olufsen believes in constant technological research, a passion for beautiful things and a continuous drive ton innovate.”
“I am confident that, in the coming years, we will make the most of the renewal of our partnership by creating opportunities”.
