BBC iPlayer is offering Dry January participants an alternative to alcohol with a colourful, partly-animated spot that showcases the streaming service’s diverse offering.
Featuring various clips from BBC shows such as ‘People Just Do Nothing’, ‘Masterchef’, ‘Gavin and Stacey’ and ‘Dragon’s Den’, the ad cleverly edits zany animations to cover the alcoholic drinks that characters are constantly consuming, in a nod to Dry January.
Throughout the film we variously see Gavin and Pam from Gavin & Stacey blowing up balloon animals instead of knocking back beer cans; Masterchef’s Greg Wallace smelling flowers instead of drinking a cocktail and Dragon’s Den stalwart Peter Jones using a power drill instead of indulging in an potent beverage.
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Titled ‘Dry January’, the ad was developed by the broadcaster’s in-house agency BBC Creative and also includes clips from more recent BBC shows such as ‘Ghosts’ and ‘Ladhood’.
BBC Creative released the ad following research, which indicated that the key to not drinking alcohol was to find an entertaining pastime or hobby.
Executive creative director Rasmus Smith Bech oversaw the project, supported by creatives Paul Bailey and Russell Hendrie.
