Malt loaf company Soreen has named TWBCA/MCR as its creative agency following a successful pitch.
Speaking to Prolific North, Soreen marketing director Liz Jacobs said: “TBWA/MCR impressed us with a solid strategy and two fame-driving creative ideas.”
“We built up a great rapport and we’re looking forward to creating an effective campaign with them”.
TBWA/MCR CEO Fergus McCallum added: “Soreen is an iconic brand and we’re thrilled to be working with them.”
“Throughout the pitch process we aligned with Soreen on our shared passion for creativity and we’re excited to start work on a disruptive campaign that delivers for them.”
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The brand previously worked with Red Brick Road on its “A Squidgy Bit Soreen” campaign.
Recent marketing drives from the brand include OOH billboards with the words ‘Try me topped’.
TBWA/MCR will launch the brand’s 2024 campaign across TV BVOD and online channels.
