B Lab is launching a formal review into the Havas and Shell partnership following a seeries of complaints about the advertising agency’s links with the fossil fuel industry.
In an email seen by campaign group Clean Creatives, B Lab said it would look into whether taking on new clients in controversial industries – such as Shell – impacts Havas’ ability to comply with some of the conditions needed to qualify as a B Corp.
The business, which certifies businesses on their social and environmental credentials, also said it would look into whether any inaccuracies were shared in the application process, as well as any additional allegations.
It comes after the collective of 26 communications and advertising agencies submitted an official complaint letter to B Lab, requesting immediate action on B Corp-certified agencies working with the fossil fuel industry.
